Featured Projects

CASE STUDY

Kroger Wellness Festival

Kroger Wellness Festival is a 2-day festival aimed at advancing the whole human.
For 3 years running WISe has teamed up with the Kroger Wellness Festival to support strategic goals and initiatives.

WISe served as Programming Leader for Kroger Wellness Festival, a 2-day outdoor wellness festival in Cincinnati, OH (attendance: 200,000).    

Process: WISe partnered with Kroger and Advantage Marketing Partners to understand and deliver against strategic objectives.  WISe became integral part of the working team, identifying key talent, concepts, themes and activations.

Outcome: 

• Led 61 acts, including 10 headlining acts and 240+ talent contracts, assets, content and schedules.

• Partnered with key sponsors like PepsiCo, BODYARMOR, CocaCola, Kenvue, Gatorade, Simply, VitaCoco, Abbott and more.

• Produced all run-of-show scripts, day-of stage production and set design.

• Total Impressions: 361,997,748, Total Value: $6,636,563, with 671 media stories.

CASE STUDY

Crunchmaster (TH Foods)

WISe Wellness Guild is a proud partner 4 years running with Crunchmaster, the leader in gluten-free, good-for-you snacks.

Crunchmaster is the leading brand in the natural foods section in Kroger- WISe supported their journey to get there. 

Process: WISe led integrated marketing strategy for Crunchmaster as the brand’s only investment in this region rooted in a micro-influencer strategy, earned media and sampling distribution.    

Outcome: 

• Crunchmaster leapfrogged #1 and #2 competition to claim natural snacks category captaincy after 1 year of investment with WISe.

• Managed distribution of over 1MM samples in 1.5 years nationwide, including redistributing festival samples to front-lines workers in hospitals.

• Managed 24 influencers and earned media plan, including advertorial content in The Chic Guide “A Leadership Style,” celebrating women who lead through wellness.

CASE STUDY

The Christ Hospital Health Network

Through a partnership with The Christ Hospital, WISe supports the whole-self wellness of your employees while supporting woman and minority-owned businesses.
Click to learn more about Sparking Change, an innovative approach to DEI-led wellness programming.

WISe strategically partnered with regional health system The Christ Hospital to help extend the brand into wellness care, engaging with consumers beyond traditional healthcare.  

Process: Identified business growth opportunities to support brand objectives and executed against two strategies:  

1. B2B: Forge stronger relationships with corporate partners

2. B2C: Engage consumers in a new and different way, placing Christ in her consideration set   

Outcome: 

• Developed wellness bundle for employee wellness brokers, “Sparking Change,” enabling the ability for Christ to approach employers with new, more modern approach to wellness.

• Introduced Christ to 49 small businesses, influencers and experts

• Created Telehealth + DTC wellness boxes through Prosper membership level, driving engagement in new and different ways

• Launched WISe x Christ MedSpa test-and-learn, identifying key insights for broader expansion

• Delivered $185k in earned media value (27 features) and 794k impressions, 4.8% engagement

• Curating partnerships between businesses with both corporations (P&G, Kroger) and local businesses (Galia Collaborative, Woolford & Associates, Trek Executive Coaching, etc.)

• Check out healthcare resources here.

CASE STUDY

Paycor

The 6-part “Challenge for Change” series aims to help attendees build financial IQ while hosting a space where people can create new alliances with people, outside of their company, through meaningful conversations.
All events are open to men and women, they are not skewed to women in particular.

WISe designed and executed a 6-part Financial Wellness Series for Paycor for their employee and client audiences.  

Process: Partnered with Paycor to identify a 6-part speakers series, launching on International Women’s Day 2021. Integrated plan included E2E Strategy of planning, brokerage, coordination, hosting and production. 

Outcome: 

• Engaged 2k+ Nationwide clients + Paycor employees

• Managed 14 speakers, including C-Suite leaders from brands like Hubspot, Cincy Tech, Inclusion Companies, Fifth Third Bank as well as 8 women and minority-owned companies

• Produced website, all creative assets, all programs and recaps

• View the series here.

CASE STUDY

Fifth Third Private Bank

Of Note is a wealth network for women, by women. Powered by Fifth Third Private Bank.
Of Note aims to empower women to take control of their financial wellness and manage their wealth with confidence.

Women will control over 80% of America’s wealth in the next 10 years, but women lack the confidence to manage their finances, perpetuating challenges in financial literacy. Fifth Third Private Bank is seeking to build relationship with women in a new, more authentic way. 

Process: WISe Wellness Guild developed an insights-led strategy to deliver two different series: 

1. “Unfiltered” Series, a platform aimed at having real dialogue around what holds women back from pay equity

2. “Of Note,” a wealth network for women powered by Fifth Third Private Bank.

Outcome: 

• E2E Brand Strategy, VisID development, asset development and execution (including landing pages, video consulting) delivered “first in regional market” to launch, positioning for national expansion

• Managed talent (22), managing talent from P&G, Kroger, United Way, Dinsmore + 3CDC

• Curated boxes filled with 12 local brands delivered to prospective + current client attendees

• Check out program resources here.

CASE STUDY

AIM for Wellbeing

AIM for Wellbeing is a 24 year established Integrative Medicine practice seeking to connect with a new generation of patients.

WISe led the brand strategy refresh, visual identity refresh and private label supplements/virtual storefront launch.    

Process: Partnered with AIM for Wellbeing team to explore historical data and performance, delivered holistic strategic recommendations (including persona development, market insights and competitive audit), and visual identity (including logo update, physical renovations concepts, and website UX optimization.)

Outcome: 

• Successfully designed and launched supplements in market on owned e-commerce platform.

• Coordinated 8 earned media opportunities and appearances.

• Established paid social strategy and managed 4 paid influencer partnerships, exceeding industry average in CTR.