CASE STUDY

Kroger Wellness Festival

 

Kroger Wellness Festival is a 2-day festival aimed at advancing the whole human.
For 3 years running WISe has teamed up with the Kroger Wellness Festival to support strategic goals and initiatives.

 
 
 

WISe served as Programming Leader for Kroger Wellness Festival, a 2-day outdoor wellness festival in Cincinnati, OH (attendance: 200,000).    

Process: WISe partnered with Kroger and Advantage Marketing Partners to understand and deliver against strategic objectives.  WISe became integral part of the working team, identifying key talent, concepts, themes and activations.

Outcome: 

  • Led 61 acts, including 10 headlining acts and 240+ talent contracts, assets, content and schedules.

  • Partnered with key sponsors like PepsiCo, BODYARMOR, CocaCola, Kenvue, Gatorade, Simply, VitaCoco, Abbott and more.

  • Produced all run-of-show scripts, day-of stage production and set design.

  • Total Impressions: 361,997,748, Total Value: $6,636,563, with 671 media stories.