CASE STUDY
Crunchmaster (TH Foods)
WISe Wellness Guild is a proud partner 4 years running with Crunchmaster, the leader in gluten-free, good-for-you snacks.
Crunchmaster is the leading brand in the natural foods section in Kroger- WISe supported their journey to get there.
Process: WISe led integrated marketing strategy for Crunchmaster as the brand’s only investment in this region rooted in a micro-influencer strategy, earned media and sampling distribution.
Outcome:
Crunchmaster leapfrogged #1 and #2 competition to claim natural snacks category captaincy after 1 year of investment with WISe.
Managed distribution of over 1MM samples in 1.5 years nationwide, including redistributing festival samples to front-lines workers in hospitals.
Managed 24 influencers and earned media plan, including advertorial content in The Chic Guide “A Leadership Style,” celebrating women who lead through wellness.
